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dunnhumby partners with Placrer.ai on insights report

Data analytics companies dunnhumby and Placer.ai are partnering to combine their insights for retailers and CPG companies, the companies announced Tuesday.

The new partnership will “introduce a new range of connected insights from dunnhumby, powered by Placer.ai’s suite of location data,” the companies said.

“Much like last year, 2024 will be a year of increased competition,” said Matt O’Grady, president for the Americas at dunnhumby, in a statement. “It’s never been more important for retailers — especially in sectors like grocery, pharmacy, and convenience — where differentiation has become challenging — to develop the right value proposition for their customers and to holistically understand their shoppers’ journeys.

“In the past, customer journeys in-store and out-of-store were viewed in isolation. Integrating these insights into a holistic journey creates a great opportunity for retailers to better understand their customers and influence what brings them to the stores.”

Placer.ai already provides location visit trends data to dunnhumby for its Retailer Preference Index report, which ranks more than 60 retailers on customer sentiment and financial performance.

The expanded partnership opens the data up to individual retailers “to position themselves more competitively, based on the attributes their customers care most about,” according to a press release.