UK | Made from 94 percent recycled paperboard, the Cambalala South African Shiraz and Cambalala South African Sauvignon Blanc will land in stores nationwide this month.
Aldi has launched the UK’s first, supermarket own-brand paper wine bottles. Made from 94 percent recycled paperboard and lined with a food-grade pouch to contain the wine, the new bottles are fully recyclable and five times lighter than a standard glass bottle.
“Shoppers are striving to become more sustainable in their everyday lives, looking for small ways to make a big difference for our planet, said Julie Ashfield, Managing Director of Buying at Aldi UK.
“Our Buying Teams are continuously thinking about how we can evolve our ranges to offer greater value and greener choices. We are proud to be the first supermarket to launch an own-brand paper bottle, helping to drive sustainable change.”
Aldi has worked with FrugalpacTM on the supermarket-first initiative. The Ipswich based company is on a mission to reduce the impact of carbon on the planet through engineering sustainable packaging, using recycled paper, which is both light in weight and easy to recycle again.
“We’re thrilled to be partnering with Aldi on this landmark new line. Our ambition has always been to allow more people the opportunity to enjoy our paper Frugal Bottles, giving them greener choices. “Launching in a major UK supermarket means more shoppers can now drink responsibly and sustainably and we are so pleased to be part of that journey,” said Malcolm Waugh, CEO of Frugalpac.
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Available for under £10, these South African wines from the Western Cape certainly get the green light. With bright red fruit, blackberry and cherry flavors and spicy oak notes, the Cambalala South African Shiraz is a full-flavored, silky-smooth red.