SA online retail could grow to 10% – Bob Shop owner
Online retail is perfectly positioned to grow market share from 5% to 10% in the near term as consumers more eagerly embrace online shopping and look for more diverse e-commerce experiences.
This is according to insights shared by merchant-and-consumer-focused company Bob Group, which also predicts that 2024 will be the year South Africa’s own offerings start accelerating.
Read: Bidorbuy’s new ‘everything ecommerce’ company with uAfrica to empower SMEs
Bob Group, which owns Bob Shop (formerly Bidorbuy), says a review of historical data proves there has been a shift in consumer buying patterns, with online sales in recent years surpassing the…