Convenience is king in prepared foods
Chloe Riley is the Executive Editor of Supermarket News, which delivers the ultimate in competitive business intelligence, news and information for executives in the food retail and grocery industry. A graduate of the School of Journalism at Columbia College Chicago, Chloe previously served as a Digital Strategist at SEO firm Profound Strategy, Associate Editor at B2B hospitality mag HOTELS Magazine, as well as CEO of her own digital strategy company, Chlowe.
Convenience, price, and variety are the biggest factors driving consumers to prepare foods purchases within grocery, according to a recent report from Technomic.
And convenience seems to matter almost…